We buy gold stores will NOT pay you what your gold is worth.  They are dependent on their location and your ignorance. Don't fall victim to their opportunistic approach to business.  They know that you do not know how much your gold is worth. Few people have their own gold scale at the house or any other way to determine their gold's value.  Formulas for determining values are confusing at best.  Different karat golds require different formula values.  The "We Buy Gold" stores are not about to help you get the most for your gold. Another issue to consider is how aggressive they must be in order to pay retail rent when only buying on item.  Almost like looking for a needle in a haystack.  Discreet Gold Buyers does everything we can to help you achieve the most from your assett.  After all, we want you to be satisfied.

Retail Jewelry Stores have the highest overhead of any of the places where one might sell their gold.  Why? They already have a store full of beautiful, polished, brand new jewelry.  Just walking into the store is intimidating.  You present your old jewelry to the clerk (who may have been selling shoes a week ago), he looks at it and tells you to wait a minute.  He goes away and speaks with the manager (usually the only one in the store who may know what he is doing) to ask if what he can pay.  The manager says, offer them 30-40%.  Before you read this, you wouldn't know better, so you say "Yes" only to later discover that you should have received almost twice as much.  You see, jewelry stores are in the habit of buying merchandise for at least half price!

Gold parties are fun, but did you know that they don't pay you as much as you could receive?  Case in point, most Gold Party companies regularly pay the hostess (your friend) 10% or more of the value of what you sell.  In other words, your friend receives a comission of 10% or more of your gold money.  A bounty to the hostess for you showing up for a fun filled evening.  Add the wine and h'orderves and this mistake can add up fast.  Why not sell your gold to us and keep all of your money?  If you wish, take your freind out to dinner with part of your extra payout.

Pawn Shops pay less than ANY other avenue you can possibly use to liquidate your gold.  Why? Because they have to hold anything they buy for 21 days.  The law is such that they must store everything they buy for three weeks which makes it very difficult for them to pay premiums for any precious metal.  The gold market is volatile.  Since they have to hold what they buy, they can't take a chance on gold prices declining, so they pay much less basing their purchase price on much lower gold quotes than the days current gold market dictates.  Also, the usual demographic they deal with usually is desperate to sell their item immediately.  Pawn shops know this and offer less knowing that desperate people do desperate things.